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The Journal For Digital Design

REZN–8 is a non-commercial conceptual project by Bamo.J®, which initially emerged as an assignment in TheFutur typography-01 course. This project created solely for artistic and portfolio purposes.

All images and assets used in this project are the property of their respective owners. The visuals and content showcased here are intended to demonstrate creative skills and expertise. No copyright infringement is intended

P.S. We sincerely apologize for any inaccuracies that may be present in this project. While we have made every effort to provide accurate and well-researched information about the featured design legends, the availability of 100% accurate data for each individual can be challenging.

We acknowledge that historical and biographical details may vary, and we encourage further exploration and research for those seeking precise and comprehensive information about these remarkable designers. Your understanding is greatly appreciated.

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04.

Lou Dorfsman

(1918 –2008)

Lou Dorfsman was a prominent American graphic designer known for his groundbreaking contributions to corporate branding and design in the mid-20th century. Born in New York City, Dorfsman's early exposure to the world of art and design ignited his passion for visual communication.

In the 1940s, Dorfsman embarked on a transformative journey as a graphic designer for CBS (Columbia Broadcasting System). His innovative and iconic designs helped define the visual identity of the network and played a crucial role in shaping television's golden age.

Most Iconic

Works

01.

CBS Radio & Television Logos

(1951–1960s)

Lou Dorfsman's most enduring legacy lies in his design of the iconic CBS eye logo, introduced in 1951. The eye symbolized the network's role as a vigilant watchdog over news and entertainment. Additionally, his innovative typographic designs, such as the CBS logo, became emblematic of the network's identity and remain influential in the world of corporate branding.

02.

Gastrotypographicalassemblage

(1966)

Lou Dorfsman's crowning achievement is the "Gastrotypographicalassemblage" wall, an iconic piece of environmental design. Installed in the CBS cafeteria, this massive 35-foot-long mural featured an intricate collage of type and food-related imagery. It celebrated the artistry of typography and showcased Dorfsman's ability to merge design with storytelling. The wall became legendary in the world of graphic design.

03.

CBS Records Album Covers

(1940s-1960s)

Dorfsman's influence extended to the world of music with his iconic album cover designs for CBS Records. His covers for classical and jazz albums, characterized by their clean and bold typography, helped define the visual language of album art during this era. These covers remain admired for their timeless design.

The legacy

Lou Dorfsman's legacy is intertwined with CBS's visual identity. His creation of the iconic CBS eye logo and typographic mural, "The CBS Wall," defined the network's image. His album covers for CBS Records set standards in music design.

‍

Dorfsman's enduring influence extends to contemporary branding and environmental design, inspiring designers to blend innovation with storytelling.

"Creativity is essentially a lonely art. An even lonelier struggle. To some a blessing. To others a curse. It is in reality the ability to reach inside yourself and drag forth from your very soul an idea."
Lou Dorfsman
03.
Josef Müller-Brockmann

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